Circuit City - Reviving a Billion Dollar Legacy
Circuit City was the #1 consumer electronics store for 3 decades
$15B OF ANNUAL REVENUE WITH $1B+ ONLINE
700 STORES IN THE U.S. AND 650 IN CANADA
HOUSEHOLD NAME BRAND RECOGNITION
PUBLICLY TRADED AS A FORTUNE 500 COMPANY UNTIL LIQUIDATION IN 2009
But the management failed to adapt and modernize
In 2018, investors revived Circuit City as an online entity, capitalizing on its strong consumer appeal despite a period of dormancy, aligning with the dynamic shift in retail trends.
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